restaurant branding

In the most recent edition of Restauracion News, a Madrid-based hospitality design & business magazine, Tasty Concepts’ Madrid Art Director, Maximiliano Sablayrolles, is interviewed on cost-effective design trends in the hospitality industry. He says that Tasty Concepts’ design approach and flexible fees can be very beneficial to businessmen during this economic crisis. Maximiliano goes on to say that it is a great time for existing companies to re-structure and re-brand their existing style and design instead of creating new concepts that can become costly. An example of such approach is the re-design and branding of Vitamina, a heath food and juice fast food restaurant concept, from an over-the-top brightly colored Brazilian aesthetic to a more streamlined and chic style that is congruent with today’s trends. Adaptation is the key to surviving this economic crisis, and Tasty Concepts has become a fore-runner in the hospitality industry by providing more unique and successful solutions than problems, which could arise by using designer that lack their kind of experience and background. Maximiliano concludes by saying that choosing an experienced design firm that specializes in this industry, like TC, can be extremely beneficial in your business’ resiliency through the use of new marketing and branding design tactics.

Read and see more - English Translation: Restauracion News